1
X

Simply let us know your email address, we will email you the programme Viewbook asap.

 Show all

Online advertising principles

Discover the power of online advertising principles through our immersive course. Dive into real-world case studies and hands-on exercises that provide actionable insights for navigating the ever-changing digital landscape. Learn how to create effective ad campaigns, analyze data, and optimize strategies to drive results. Whether you're a marketing professional looking to enhance your skills or a business owner seeking to expand your online presence, this course will equip you with the knowledge and tools needed to succeed in the fast-paced world of digital advertising. Join us and stay ahead of the curve in the dynamic realm of online marketing.
Welcome to our comprehensive course on Online Advertising Principles! In this dynamic program, students will delve into the world of digital marketing, exploring key concepts such as display advertising, social media marketing, and pay-per-click campaigns. Through a series of engaging modules, participants will learn how to create effective online ad campaigns, analyze performance metrics, and optimize strategies for maximum impact. Our expert instructors will provide valuable insights and practical tips to help you navigate the ever-evolving landscape of online advertising. Whether you're a marketing professional looking to enhance your skills or a business owner seeking to boost your online presence, this course is perfect for you. Enroll today and take your digital marketing skills to the next level! (42)
Key facts about Online advertising principles
● Online advertising principles cover essential concepts and strategies for effectively promoting products or services on digital platforms.
● Learners will gain a deep understanding of online advertising techniques, including display ads, social media ads, search engine marketing, and email marketing.
● The course emphasizes the importance of targeting the right audience, creating compelling ad copy, and optimizing campaigns for maximum ROI.
● Industry experts provide real-world examples and case studies to illustrate best practices and trends in online advertising.
● Unique features include interactive simulations, hands-on projects, and quizzes to reinforce learning and practical application of concepts.
● Upon completion, participants will be equipped with the knowledge and skills to develop and execute successful online advertising campaigns in today's competitive digital landscape.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to online advertising
• Targeting and segmentation
• Display advertising
• Search engine marketing
• Social media advertising
• Mobile advertising
• Video advertising
• Email marketing
• Content marketing
• Measurement and analytics

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
-
-

  Payment plans

Please find below available fee payment plans:

-

-

  Accreditation



Apply Now


Why this course?
In today's digital age, online advertising principles are essential for businesses to effectively reach their target audience and drive sales. According to the Office for National Statistics, e-commerce sales in the UK reached £688 billion in 2020, highlighting the significant role of online advertising in driving revenue. The demand for professionals skilled in online advertising is on the rise, with the Bureau of Labor Statistics projecting a 10% growth in jobs in the digital marketing field over the next decade. This growth is driven by the increasing shift towards online shopping and the need for businesses to effectively market their products and services online. A strong understanding of online advertising principles, such as targeting, ad placement, and ad copy optimization, is crucial for businesses to stand out in a competitive online landscape. By implementing effective online advertising strategies, businesses can increase brand awareness, drive website traffic, and ultimately boost sales. Overall, mastering online advertising principles is essential for businesses looking to thrive in the digital marketplace and capitalize on the growing opportunities in the online advertising industry.
Year E-commerce Sales (GBP)
2020 £688 billion


Who should do Online advertising principles?

This course is designed for anyone looking to enhance their knowledge and skills in online advertising principles. Whether you are a marketing professional, business owner, or aspiring digital marketer, this course will provide you with the essential tools and strategies to succeed in the competitive online advertising landscape.

According to a recent study by eMarketer, digital ad spending in the UK is expected to reach £15.3 billion in 2021, accounting for over 66% of total media ad spending. This highlights the growing importance of online advertising in reaching and engaging target audiences.

Key Statistics UK Market Data
Digital Ad Spending £15.3 billion in 2021
Mobile Ad Spending £7.3 billion in 2021
Social Media Ad Spending £3.3 billion in 2021

By enrolling in this course, you will learn how to create effective online advertising campaigns, optimize ad performance, and measure ROI. Stay ahead of the competition and take your digital marketing skills to the next level with our comprehensive online advertising principles course.
online advertising principles, digital marketing strategies, internet advertising techniques, effective online campaigns, advertising best practices, online marketing tips, advertising strategies, online advertising methods, successful online promotions, advertising principles for businesses