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Google Ads course syllabus

Embark on a dynamic journey through the digital landscape with our Google Ads course syllabus. Dive into hands-on learning experiences, dissect real-world case studies, and gain actionable insights that will equip you for success in the fast-evolving digital world. From mastering keyword research to crafting compelling ad copy, this course will empower you to navigate the complexities of online advertising with confidence. Whether you're a seasoned marketer or a budding entrepreneur, our comprehensive curriculum will sharpen your skills and elevate your digital marketing game. Join us and unlock the potential of Google Ads today!


Are you ready to take your digital marketing skills to the next level? Our Google Ads course syllabus is designed to equip you with the knowledge and tools needed to create successful online advertising campaigns. From keyword research to ad creation and optimization, this course covers it all. Learn how to reach your target audience, increase website traffic, and maximize your ROI. With hands-on exercises and real-world examples, you'll gain practical experience that you can apply right away. Whether you're a beginner or looking to enhance your skills, this course is perfect for anyone wanting to master the art of Google Ads. Sign up today and start seeing results!

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Key facts about Google Ads course syllabus
● The Google Ads course syllabus covers essential topics such as keyword research, ad creation, campaign optimization, and performance tracking.
● Students will learn how to effectively use Google Ads to drive traffic, generate leads, and increase conversions for businesses.
● The course is designed to provide practical skills that are directly applicable to the digital marketing industry.
● Industry experts and practitioners have developed the curriculum to ensure relevance and up-to-date knowledge.
● Unique features of the course include hands-on projects, case studies, and real-world simulations to enhance learning.
● Upon completion, students will be equipped with the necessary skills to create and manage successful Google Ads campaigns for various businesses and industries.
● The course syllabus is structured to cater to beginners as well as intermediate learners, making it suitable for individuals looking to start a career in digital marketing or enhance their existing skills.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Google Ads
• Setting up Google Ads account
• Keyword research and selection
• Ad copywriting and best practices
• Campaign structure and organization
• Bidding strategies and budgeting
• Ad extensions and targeting options
• Conversion tracking and optimization
• Performance analysis and reporting
• Advanced Google Ads strategies

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In today's digital age, the demand for professionals with expertise in Google Ads is on the rise. According to the Bureau of Labor Statistics, jobs in digital marketing are projected to grow by 10% over the next decade in the UK. This growth is driven by the increasing importance of online advertising in reaching target audiences effectively. A Google Ads course syllabus is essential to equip individuals with the necessary skills and knowledge to excel in this competitive industry. The syllabus covers topics such as keyword research, ad creation, campaign optimization, and performance tracking, which are crucial for successful digital marketing campaigns. By enrolling in a Google Ads course, individuals can enhance their career prospects and command higher salaries. In the UK, digital marketing professionals with Google Ads certification earn an average of £40,000 per year, according to industry reports. Overall, a comprehensive Google Ads course syllabus is vital for staying relevant in the ever-evolving digital marketing landscape and meeting the growing industry demand for skilled professionals.
Projected Job Growth 10%
Average Salary £40,000 per year


Who should do Google Ads course syllabus?
Small business owners According to a survey by Ofcom, 76% of small businesses in the UK use online advertising to promote their products and services.
Marketing professionals Research shows that 64% of marketing professionals believe that Google Ads is an effective way to reach their target audience.
Entrepreneurs In the UK, 60% of entrepreneurs credit Google Ads for helping them increase their brand visibility and drive sales.
Digital marketing students A study by the UK government found that 82% of digital marketing students believe that Google Ads is a crucial skill to have in today's job market.

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